Most of my professional life, I have been dealing with the formation of strategic communication, the building of brands in the broadest sense possible and management of projects in this area.
Despite the high technology, tables, statistics and everything measurable, a person remains, in his core, a being of inner sensations. And based on them, he makes decisions.
My preferred definition of a brand says: A brand can be defined as an impression that is left behind, as feelings and subconscious movements that are triggered, as a promise for the experience to come.
Because of my many years of experience, more than 15 years I have worked as a journalist, editor and host on Slovenian National Radio and Television broadcasting company, I have, later on, collaborated when it came to creating and hosting attention-grabbing commercial media projects, such as the first 24hour news broadcasting and the biggest radio network in Slovenia. I was more and more intrigued by the whole story. All the key elements of some project, all the endowments needing to be connected and consistently operational to produce the best possible result.
For the last couple of years, I have been building brands from scratch, polishing the already existing ones, collaborating when it came to the creation of different strategies, consulting the leaders of economic, political, media, cultural and sports projects and organizations.
Among other things, I have led the renovation of the corporate viusal image of the Slovenian National Theatre Opera and Ballet Ljubljana and also designed their new communication strategy. I renovated the communication strategy of The National Council of the Republic of Slovenia. It was very interesting to design a brand and the communication strategy for the professional cycling team Ljubljana Gusto Santic, the business model and the communication strategy for one of the biggest Slovenian companies from the area of blockchain technology and the communication campaign for the world’s manufacturer of entertaining electronics.
I have collaborated with numerous domestic and foreign companies. In doing so, I have carried out various different roles. From the leader of the project team, departments, jobs in promotion and communication, consultant of administrations, executive director to the chairman of the board of directors of a stock company.
Upon meeting the project, I try to find the best in it and determine what is still needed for goal achievement. But when we pack it up, there is nothing more beautiful than creating a story that will persuade you.
